Reinforcement Theory of Motivation
· Views human behaviour as determined by its environmental consequences.
· Focuses on the external environment and the consequences it holds for the individual
· Based on E.L. Thorndike – Law of Effect
· Behaviour that results in a pleasant outcome is likely to be repeated; behaviour that results in an unpleasant outcome is not likely to be repeated.
Reinforcement Strategies
· Psychologist B.F. Skinner popularized the concept of operant conditioning as the process of applying the law of effect to control behaviour by manipulating its consequences.
· In management , the goal is to use reinforcement principles to systematically reinforce desirable work behaviour and discourage undesirable work behaviours
· 4 strategies of reinforcement used:
- Positive reinforcement
- Negative Reinforcements
- Punishment extinction
· Views human behaviour as determined by its environmental consequences.
· Focuses on the external environment and the consequences it holds for the individual
· Based on E.L. Thorndike – Law of Effect
· Behaviour that results in a pleasant outcome is likely to be repeated; behaviour that results in an unpleasant outcome is not likely to be repeated.
Reinforcement Strategies
· Psychologist B.F. Skinner popularized the concept of operant conditioning as the process of applying the law of effect to control behaviour by manipulating its consequences.
· In management , the goal is to use reinforcement principles to systematically reinforce desirable work behaviour and discourage undesirable work behaviours
· 4 strategies of reinforcement used:
- Positive reinforcement
- Negative Reinforcements
- Punishment extinction